Defining Best of Breed for CRM (TOUSA Homes)

Situation

Technical Olympic USA (NYSE: TOA), the nation’s 12th largest homebuilder (according to Builder Magazine), had invested heavily in technology to connect all associates in all divisions to the tools and resources that would enable them to succeed in their jobs. TOUSA hired MLC New Home Marketing to help develop a centralized Customer Relationship Management (CRM) strategy that would expertly manage the technical aspects of contacts with customers and prospects, and proactively remind associates of best practices in maintaining customer relationships throughout the entire cycle of interaction.  The company aimed to leverage its existing systems and technology to further enhance its sales processes.  In addition, the company wanted to build in processes for increasing the capture rates for its ancillary products, such as financial services. For full case study click here…

Consolidating Branded Websites (TOUSA)

Situation

With six brands and 14 divisions, Technical Olympic, USA (TOUSA) “ the nation’s 12th largest homebuilder (according to Builder Magazine)“ was searching for a way to bring all of its businesses onto a single Web platform. TOUSA’s goal was not only to consolidate all of the Web hosting services and marketing data onto a single location for cost savings, but more importantly, to enable its back-end housing and community data to automatically populate the websites. This would ensure that information is updated in a timely manner, and that associates wouldn’t have to spend hours copying this information into each website. For full case study click here…

Media-Leads Cost-Effectiveness Analysis (Beazer Homes)

Situation

Most businesses in the United States and around the world reach out to potential customers through a variety of marketing and sales techniques. They continue doing what they think works, and discontinue doing what they think doesn’t work. Beazer Homes, the 6th largest homebuilder in the United States (according to Builder Magazine), wanted to do more than guess at what works and what doesn’t. The homebuilder approached MLC New Home Marketing to develop a system that would measure the effectiveness of every marketing move the company makes. For full case study click here…

Managing Internet Leads Effectively (Morrison Homes)

Situation

Morrison Homes was receiving thousands of Internet leads from its own website, from Internet advertising sources, and from search engines. This 22nd largest homebuilder in the country (according to Builder Magazine) wanted to create a system to evaluate the benefit of its Internet lead-generation strategies, as well as determine how to most effectively manage the leads that were being produced. For full case study click here…

Growing to the Next Level with Technology and Process Improvement (Waterford Homes)

Situation

Waterford Homes was a small, entrepreneur led homebuilder that was closing about 150 homes each year. Waterford approached MLC New Home Marketing to help the company grow to the next level. For full case study click here…