New search option for Central Florida homebuyers
mRELEVANCE, LLC is pleased to announce the launch of the new Highland Homes mobile site, www.HighlandHomes.org. Created to accommodate an increasing number of users who access the website from mobile devices, the new site allows homebuyers and real estate agents to access information on the builder’s product on the [...]

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1. mRELEVANCE Launches Interactive Website for Acadia Homes and Neighborhoods
2. mRELEVANCE Creates Social Media Success for Highland Homes
3. mRELEVANCE Launches S&A Homes Social Media Program

Join some of the industry’s top sales professionals at the most powerful sales seminar of your career, the 2012 International Builders Show’s Super Sales Rally: Back in Black.
Back in Black  will be held on Thursday, February 9 from 9 a.m. to 11:30 a.m. This will be the biggest, best and boldest sales education event of [...]

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1. IBS: 2011 Super Sales Rally
2. 2010 Super Sales Rally – “Walk This Way, Talk This Way”
3. mRELEVANCE Live Tweet Recap from Super Sales Rally at #IBS2011

What builder or sales person doesn’t want more online and onsite traffic? One tried and true, efficient way to get more buyers into your communities is through an effective blog. When built and utilized appropriately, a blog can serve as the engine of your social media program, improving your search engine optimization, enhancing customer interaction [...]

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1. Learn the Basics at Social Media Lab
2. 5 Reasons Builders Should Blog
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The key to communicating is listening. If you don’t listen to those speaking to you or what is happening around you, what you have to say might be irrelevant. The same goes with social media. According to a PR Daily article, “To be a master at social media communication, you must have a strong foundation [...]

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3. How To Tell if Your Social Media Consultant “Gets It”

As you start to budget, plan and strategize for 2012, it is important to take a good look at your Internet Marketing Toolbox.  In order to create a comprehensive marketing program, you’ll want to set it up with your blog and website as the foundation and all of your other marketing tactics integrated.
Your website is [...]

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1. Internet Marketing: What is your tracking report telling you?
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3. How do they find you?

mRELEVANCE won a Gold OBIE Award for Traton Homes blog – www.TratonHomesBlog.com. Named Best Interactive Marketing Tool at the OBIE Awards Gala held at the Cobb Galleria on Nov. 12.
The Traton Homes blog keeps homebuyers abreast of community news, local events and special promotions. The blog includes a featured home, as well as video posts [...]

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1. mRELEVANCE Wins OBIE Awards for Social Media Marketing
2. Traton Homes New Blog
3. mRELEVANCE Receives 7 OBIE Awards

mRELEVANCE, LLC is pleased to announce the launch of the new Signature Homes blog, http://signaturehomesblog.com. This highly optimized blog serves as a source of information for homebuyers and real estate agents in the Bay Area and Sacramento region, and is at the core of the overall social media marketing strategy created for the Northern California [...]

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1. What Should My Marketing Plan Include?
2. Another Builder with a Blog
3. mRELEVANCE Builds Blog for Premier Communities

Looking for cool, new Facebook functionality? We are pleased to announce our development of a new Search for Homes tab on Acadia Homes and Neighborhoods’ Facebook page. With this tab, Facebook users can quickly and easily search for available Acadia homes by price point, county, home type and community without even leaving Facebook. In addition, [...]

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1. mRELEVANCE Launches Interactive Website for Acadia Homes and Neighborhoods
2. Boone Homes Website Launched by mRELEVANCE
3. mRELEVANCE Launches S&A Homes Social Media Program

Although many builders, real estate agents, remodelers and other small business owners may be a bit apprehensive about diving into social media and creating an online presence for their organization, Carol Flammer reminds home builders and others that social media is “Easier than You Think.”
In a recent interview with Cathy Stucker of Selling Books, Carol [...]

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3. Builder Magazine Interviews Carol for ‘Work the Web’ Article

There are so many choices today for where to spend marketing dollars, it is really not surprising that small businesses often ask us, “What should my marketing plan include?” Because we get this question a lot, we thought it would make a great blog post. Here are our top picks for what your marketing strategy [...]

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1. Is Your Marketing Plan Reaching Your Target Audience?
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3. Is Your Website Having an Affair?