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   Internet Marketing

   About 90-percent of all homebuyers shop the Internet first. Can they find you?

   When the goal is selling homes, Internet Marketing is much more than just building or promoting a website. It is more important than ever to have a comprehensive solution that also includes Search Engine Marketing, E-mail Marketing, Social Media, Internet Advertising, and Customer Relationship Management.

   MLC New Home Marketing offers a wide variety of Internet solutions. Contact us for top level Internet marketing strategy – the kind your competitors probably won’t even know about until next year.

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   Website Development & Design

   Does your website excite visitors so much they drive to your sales center?
   Does it have all the information your visitors are looking for?

   Is it easy for them to find information?Websites need to be more than just good looking. They need to be effective at generating leads, locating prospects and, most importantly, getting buyers to the closing table. MLC New Home Marketing will build your website with optimization from the beginning so search engines and potential homebuyers will always be able to find you. There’s no need to go back and hire another company to re-do your SEO later – a waste of your valuable time, resources and indexing. We’ll put you right where you need to be from the start.

   If you already experience stellar rankings on the search engines, our strategists can help you maintain with updates that meet the requirements for SEO.

   Not sure if your site generates leads, prospects and sales? Contact us for a complete website evaluation.

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   Email Marketing

   Do you collect email addresses and e-blast information on a regular basis?
   Are those messages opened and clicked on enough that you are generating traffic and excitement?
   Are you effectively marketing to the contacts in your database, and can they opt-out?
   Do you have a comprehensive program in place to send newsletters to prospects?

   Focusing the right message, to the right people, at the right time, in the right format is the only way to increase the number of opens and clicks to your site from your email message. A simple ’shotgun’ style message to a general list won’t grab the attention of prospective buyers. Contact us to strategize you successful email marketing campaign.

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   Search Engine Marketing

   Is your website optimized for Google, Yahoo, and other search engines?
   When potential buyers search, does your company come up for the most common words and phrases?
   Are you managing the right keywords, the ones that actually drive traffic to your site?
   Is your site’s referral traffic taking your call to action?
   Does your ad buy complement your optimization?

   Search Engine Marketing consists of more than just paying for clicks. The basic set up of your site, including the correct placement of incoming and outgoing links, will bring more visitors from search engines. Contact us to increase your search engine and referral traffic.

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   Social Media

   Have you optimized the key words coming into your site?
   Do you regularly add fresh content to your site?
   Do you post news and information to blogs and online sites?
   Do you have your own blog?

   Using internal resources and external experts such as online public relations companies can make a significant impact on your overall Internet Marketing strategy. Contact us to learn how to gain competitive advantage through social media.

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   Internet Advertising

   Are you bidding on the right key words, and are the ads generating clicks?
   Do your online banners and graphics catch attention and generate clicks?
   Are your listings and the places you advertise driving effective traffic to your website?
   Can you calculate your cost per impression or view?

   Buying Internet advertising is a complicated business. Knowing where to spend your money and how to get the most value out of your budget requires careful analysis. Contact us to help you get the most traffic and sales out of your Internet Marketing budget

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   Tracking, Analysis & Reports

   How do you know if your Internet Marketing strategy is effective?
   What is effective traffic, and how can you maximize that traffic?
   What are your top referral sources?
   Is your site getting enough traffic from the search engines?
   Where should you spend your Internet advertising dollars?

   Everything you need to know is in your traffic report, but understanding how to analyze and use the information can be difficult. Traffic reports measure the effectiveness of your strategy from a financial and analytic standpoint. This means you need to regularly adjust your strategy to gain and maintain competitive advantage based on the findings in your traffic report. Contact us to help you analyze your traffic.

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   Customer Relationship Management (CRM)

   How do you handle your leads, prospects, buyers, homeowners and referral sources?
   Who responds to email requests?
   Have you documented the process?
   Do you have software in place that enables your sales and marketing personnel to be more effective?

   Combining best practice business process with useful software can give your company an edge, and then making sure the entire team uses those resources will give you an actual competitive advantage. Effective requirements, selection, and implementation of software and business process are critical for the success of every company. Contact us to help you select the right software for your company culture to ensure your team will use it.